The Art of Therapeutic Presence

Description:

This continuing education course is designed for massage therapists who wish to elevate their professional identity and client experience through intentional and aesthetic choices. Participants will explore the principles of professionalism in and outside of the treatment room, best practices, and how to design a treatment environment that supports therapeutic outcomes. Emphasis is placed on aligning your visual presentation, sensory elements (such as scent and sound), and personal branding to enhance client trust and retention. This class combines theory with actionable strategies to create a deeply aligned and memorable bodywork practice.

Learning Outcomes:

1. Demonstrate an understanding of professional behavior both within and beyond the treatment room.

2. Identify key elements of an effective and inviting treatment room or space set up including visual, olfactory, and auditory components.

3. Explain how personal presentation and workwear can reflect and reinforce therapeutic branding and create a stronger visual appeal.

4. Apply strategies for creating cohesive, multi-sensory environments that support client comfort, therapeutic goals & a memorable experience.

5. Evaluate their workspace with a setting whether it be in private or public for alignment with ethical standards and aesthetic consistency.

This is a branding and marketing course geared towards helping you elevate your visual presence!

Course ID: CE4023748

Instructor: Theresa Hensley

Total CE Credits: 5.00

Date : April 20th, 2026 12pm-4:30pm

James W. Warren Citizen Center, Lincolnton, N.C. 28092

Cost: Free for Contestants